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Campaign Manager, Account Based Marketing (Remote US)

Req ID#:  94208

US Miami, FL, US, 33131

Campaign Manager, Account Based Marketing (Remote US)



Learn, Lead & Grow at Sitel Group®


We believe experiences are everything, and that happy associates are successful ones. That’s why we give our people the tools and the freedom to learn, grow, have fun and be themselves.


  • GROW AS YOU GO. We invest in you, with internal programs, training and initiatives to develop your skills and help you reach your goals. We promote from within. We provide you with the tools, skills and resources to develop, both professionally and personally. You choose where you want to go; we help you get there.
  • BE BOLD, BE YOU. #SitelLife represents our commitment to our people -to YOU. It's about coming exactly as you are. We empower everyone to live their truth, be themselves and use their voice -and we give them a platform to do so.
  • WORK TOGETHER TO MAKE AN IMPACT. We strive to make the world a better place and empower others to do the same. We are mission-driven -and we leverage the power of our people to make a positive impact in the communities in which we live and work.
  • GAIN STABILITY, EXPAND POSSIBILITIES. We celebrate successes and reward our people for the hard work they do every day. We offer benefits to keep you healthy and happy, such as paid time off and referral bonuses. Plus, fun perks like employee discounts.
  • MAXIMIZE YOUR EXPERIENCE. We value open, honest and constructive conversation. We encourage you to speak up -and we listen when you do. Through MAX, our global community, we leverage our people's innovative ideas, experiences and feedback to shape and drive the future of Sitel Group.


About Sitel Group®


As a global leader in end-to-end customer experience (CX) products and solutions, Sitel Group® partners with the world’s best-loved brands, from Fortune 500 companies to local startups, to design, build and deliver a competitive edge across all customer touchpoints.

 With our award-winning culture built on 35+ years of industry-leading experience and commitment to improving the employee experience, we improve business results by pairing innovative design thinking and digital solutions – including self-service, artificial intelligence (AI), automation and data-driven analytics – with the expertise, emotion and empathy of our people to Create Connection. Value Conversation.

To learn more, visit www.sitel.com or join the conversation on TwitterFacebook, and LinkedIn.


Position Overview  


Reporting to the Director, Go-to-Market - AmeriPac, the ABM, Campaign Manager, will be responsible for go to-market activity to support the Sales & Demand Gen’s funnel. This role will create account-based or highly targeted digital marketing programs in an effort to engage existing clients for upsell/cross-sell and develop new prospects for conversion into clients. The ABM, Campaign Manager, plays a vital role in driving the Sitel Group brand, working with vertical sales leaders to create creative marketing campaigns that will help deliver on our revenue goals. 


Key Responsibilities


  • Go-to-Market Strategy: Work with the Marketing – AmeriPac team and Vertical Sales Leaders to develop and manage a vertical marketing strategy designed to assist with Sitel’s ongoing sales and retention efforts, including; identifying targets, determining priorities, and managing to established budgets. Establish and grow a target market share. Own and manage all digital marketing channels to help identify opportunities for sales growth – web, social media, paid advertisements, digital conferences, etc.
  • Collaboration: Work with other marketing functions to identify and communicate needs to support Go-To-Market efforts – white papers, case studies, collateral, internal communications, external PR, etc. Collaborate in the development of sales forecasting plans. Work with operational and functional leaders to create and articulate value proposition and messaging to market products/services in the Americas to targeted companies. Work collaboratively with Research, Global Marketing and other functions to leverage Sitel’s existing content and produce other collateral and thought leadership deliverables as part of overall compelling content marketing strategy. Partner with Sales to create, qualify, nurture, and convert high potential leads into clients. Sales is your most important partner to drive new business.
  • Messaging: positioning the company effectively in the marketplace.
  • Tracking & Reporting: Monitor and track all marketing activities to evaluate results and determine effectiveness. Rigorously evaluate impact of marketing investments to understand link between marketing spend and key business outcomes.
  • Budget Management: Work with the Marketing - AmeriPac team to effectively develop and manage the budget to support the Go-to-Market strategy. Develop and manage digital marketing budgets to maximize ROI of all marketing spend using data-driven approach to decision making. Optimize spend, cost, and marketing ROI and KPIs across all marketing programs and tactics. 




  • Minimum 5-7 years of related experience or an equivalent combination of education and experience.
  • Bachelor’s degree required in any of the following or related areas: Marketing, Business Studies, Communications, etc. Master’s degree a plus.
  • Expert knowledge of: Salesforce, Hubspot, Demandbase/6Sense or similar products.
  • Inbound Certified. Inbound integrated marketing techniques.
  • High level of creativity and innovation with the ability to tell the story of a business in a compelling manner.
  • Strong written and oral communication, interpersonal and presentation skills; ability to work well with all levels within the organization.
  • Strong leadership style and ability to prioritize and work under pressure to tight deadlines.
  • Enthusiastic and self-motivated, with a keen desire to make a difference.
  • Possess the ability to evaluate, collaborate, influence, and engage in healthy debate and discussion.
  • Proven project management skills.
  • Knowledge of sales process, administration, and support needs.
  • High level of proficiency with various software applications programs, including Microsoft Outlook, Word, Excel, and other applications in the Office Suite.
  • Up to 35% travel.




Campaign Manager, Account Based Marketing (Remote US)

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