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Digital Marketing Specialist - Lisbon, Portugal

Req ID#:  357924

Lisboa, Portugal, PT

Digital Marketing Specialist - Lisbon, Portugal


Learn, Lead & Grow at Sitel Group®


We believe experiences are everything, and that happy associates are successful ones. That’s why we give our people the tools and the freedom to learn, grow, have fun and be themselves.


  • GROW AS YOU GO. We invest in you, with internal programs, training and initiatives to develop your skills and help you reach your goals. We promote from within. We provide you with the tools, skills and resources to develop, both professionally and personally. You choose where you want to go; we help you get there.
  • BE BOLD, BE YOU. #SitelLife represents our commitment to our people -to YOU. It’s about coming exactly as you are. We empower everyone to live their truth, be themselves and use their voice -and we give them a platform to do so.
  • WORK TOGETHER TO MAKE AN IMPACT. We strive to make the world a better place and empower others to do the same. We are mission-driven -and we leverage the power of our people to make a positive impact in the communities in which we live and work.
  • GAIN STABILITY, EXPAND POSSIBILITIES. We celebrate successes and reward our people for the hard work they do every day. We offer benefits to keep you healthy and happy, such as paid time off and referral bonuses. Plus, fun perks like employee discounts.
  • MAXIMIZE YOUR EXPERIENCE. We value open, honest and constructive conversation. We encourage you to speak up -and we listen when you do. Through MAX, our global community, we leverage our people’s innovative ideas, experiences and feedback to shape and drive the future of Sitel Group.


About Sitel Group®

As a global leader in end-to-end customer experience (CX) products and solutions, Sitel Group® partners with the world’s best-loved brands, from Fortune 500 companies to local startups, to build stronger relationships with their customers by creating meaningful connections that boost brand value.

With 100,000 people around the globe – working from home or from one of our CX hubs – we securely connect best-loved brands with their customers over 4.5 million times every day in 50+ languages. Whether digital or voice-based, our solutions deliver a competitive edge across all customer touchpoints. Our award-winning culture is built on 35+ years of industry-leading experience and commitment to improving the employee experience.


Come and work with us.


We are looking for a talented and accomplished Digital Marketing Specialist. As a Digital Marketing Specialist your role will be to design digital recruitment strategies, based on the hiring needs and business insights. You will work closely with the marketing and the talent acquisition teams to define the ideal sourcing mix and investment strategy. You will run those awareness and conversion campaigns mainly on Meta and Google. This position requires a data-driven mindset, and appetite for learning, in order to deliver leads in a cost-efficient way. As part of our Marketing team, you will also collaborate with experts in digital marketing, social media, content creation and design to help you achieve your goals.


As a Digital Marketing Specialist, your daily responsibilities will include:


  • Design digital recruitment strategies for Portugal & Greece
  • Collaborate with Marketing and Talent Acquisition teams to collect business insights and hiring needs
  • Define ideal sourcing mix, investment strategy, roll-out schedule and build forecasts based on business targets and historical data
  • Initiate actions for competitive research, platform determination and audience identification
  • Execute digital awareness and lead generation campaigns on Meta, Google, TikTok, Spotify, Reddit and other digital platforms
  • Run keywords analysis and make new keywords recommendations
  • Monitor campaigns’ performance to optimize spend and results
  • Proactively engage with your stakeholders to adjust campaigns’ delivery and improve results if deviate from initial forecasts
  • Coordinate digital content creation (organic and paid) with content department to meet global communication strategy goals and the specifics of your regional audience
  • Manage end-to-end digital marketing projects such as (but not limited to) new ad strategy implementations, nurture strategies, email marketing, marketing automation and content marketing alignment
  • Scale best practices across campaigns (targeting, audience set-up, automations, etc.)
  • Keep up with all digital marketing trends to A/B test in the region
  • Build and present weekly/monthly reports that communicate results, insights and overall performance – including business recommendations


To succeed in the role, you will need to have:


  • Strong track record work in digital marketing and lead generation campaigns
  • Advanced experience in setting up and optimizing paid social campaigns on all major platforms
  • Advanced knowledge of retargeting, pixel implementation, custom audience creation, standard and custom events
  • Owns certifications issued by Google and/or Meta
  • Considerable work knowledge of multiple self-service ad platforms: Meta, Google, TikTok, Spotify and Reddit.
  • Experience managing additional advertising venues such as SEO/SEM, video, email and/or display advertising campaigns.
  • Experience with A/B tests and multivariate experiments.
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Facebook Analytics)
  • Experience digital recruitment is a plus (not mandatory)
  • Proactivity, problem-solving and creative skills to get the most out of your campaigns
  • Strong analytical skills and data-driven mindset
  • Attention to detail, with the ability to meet target and deadlines 
  • Strong communication skills
  • Effective interpersonal skills, handling conversations with managers, directors and executives
  • Ethical practice and confidentiality
  • Excellent consulting, writing, editing and communication skills
  • Excellent written and oral skills in English 
  • Outstanding project management and organizational skills
  • Eager to learn, reinforce existing skills and develop new ones
  • Team player
  • Proficiency in MS Office Suite.  
  • Knowledge of online marketing and good understanding of major marketing channels
  • Stay up-to-date with digital marketing trends and developments
  • Ability to multitask and perform under tight deadlines
  • Ability to work independently with little supervision


Education and experience.

  • Bachelor's degree in marketing, business administration or related majors.




What's in it for you? We give our people the tools and the freedom to learn, grow, have fun and be themselves.


  • Competitive wages
  • Paid professional training
  • Employee discounts
  • Private healthcare & dental insurance (after six months of employment)
  • Growth opportunities through various development programs
  • Fun and engaging company-wide initiatives, including our SitelFit wellness program
  • Job stability
  • Life-long skills and experience
  • Excellent work culture


Join the #SitelLife


Our success lies in our diversity, and our differences are our strength. We are an equal opportunity company and we value and respect diversity. You choose where you want to go; we help you get there!

Apply today!


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Digital Marketing Specialist - Lisbon, Portugal

Job Segment: Recruiting, Pre-Sales, Channel Marketing, Advertising, Social Media, Human Resources, Sales, Marketing

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