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Director, Analyst & Advisor Relations

Req ID#:  176414


Director, Analyst & Advisor Relations



Learn, Lead & Grow at Sitel Group®


We believe experiences are everything, and that happy associates are successful ones. That’s why we give our people the tools and the freedom to learn, grow, have fun and be themselves.

  • GROW AS YOU GO. We invest in you, with internal programs, training and initiatives to develop your skills and help you reach your goals. We promote from within. We provide you with the tools, skills and resources to develop, both professionally and personally. You choose where you want to go; we help you get there.
  • BE BOLD, BE YOU. #SitelLife represents our commitment to our people -to YOU. It's about coming exactly as you are. We empower everyone to live their truth, be themselves and use their voice -and we give them a platform to do so.
  • WORK TOGETHER TO MAKE AN IMPACT. We strive to make the world a better place and empower others to do the same. We are mission-driven -and we leverage the power of our people to make a positive impact in the communities in which we live and work.
  • GAIN STABILITY, EXPAND POSSIBILITIES. We celebrate successes and reward our people for the hard work they do every day. We offer benefits to keep you healthy and happy, such as paid time off and referral bonuses. Plus, fun perks like employee discounts.
  • MAXIMIZE YOUR EXPERIENCE. We value open, honest and constructive conversation. We encourage you to speak up -and we listen when you do. Through MAX, our global community, we leverage our people's innovative ideas, experiences and feedback to shape and drive the future of Sitel Group.


About Sitel Group®


As a global leader in end-to-end customer experience (CX) products and solutions, Sitel Group® partners  with the world’s best-loved brands, from Fortune 500 companies to local startups, to design, build and  deliver a competitive edge across all customer touchpoints. With our award-winning culture built on 35+ years of industry-leading experience and commitment to improving the employee experience, we improve business results by pairing innovative design thinking and digital solutions – including self-service, artificial intelligence (AI), automation and data-driven analytics – with the expertise, emotion and empathy of our people to Create Connection. Value Conversation.

To learn more, visit www.sitel.com or join the conversation on TwitterFacebook, and LinkedIn.


Position Overview  


The Director, Analyst & Advisor Relations is a key part of Sitel Group’s digital transformation, focusing largely to increase awareness of the company and our products and services globally. In this role, you will strengthen Sitel Group’s market reputation and visibility through building and leading a strong Analyst & Advisor Relations program and strategy. You will ensure collaborative relationships with key stakeholders such as: the external analyst community (Everest, HfS, Frost & Sullivan, ISG, Gartner, Forrester and others) and internal SMEs (Product Marketing, Corporate Communications and Executive Leaders). This role will be responsible for successfully leading cross-functional initiatives and multiple projects in support of Sitel’s global Analyst & Advisor Relations program.




Core Responsibilities


  • Partner with Sitel business units to better position Sitel’s solutions and products to the advisors and analyst community.
  • Broaden and deepen Sitel relationships with advisors, analysts and influencers through targeted outreach and engagement activities.
  • Work with advisors to bring in qualified opportunities as well as seeking coaching for prospective and on-going deals.
  • Plan, schedule, facilitate and track advisor interactions with Sitel leaders through frequent executive one-on-one meetings and briefings.
  • Help increase wallet share (leads/RFP’s/Win Rate) of Sitel-led pursuits through active advisor engagement.
  • Providing appropriate introductions to Sitel executives, SMEs, account managers, and business development professionals to relevant advisors and analysts in support of deal development activities.
  • Help drive the advisor relations program in support of Sitel Group’s go-to market and market penetration strategies.
  • Define advisor relations-based goals and measure/report on progress against those goals with an emphasis on results driven from advisor relations activities.
  • Lead and drive advisory briefings, workshops, etc. across verticals and service lines.
  • Liase with internal SMEs and marketing teams across regions to best articulate Sitel Group’s story (vision, strategy, competitive differentiation, and market leadership).
  • Proactively build and maintain close relationships with the key industry advisors, analysts and other market influencers via multiple channels.
  • Support the development, implementation and management of the Advisor & Analyst Relations Calendar in an effort to consistently identify areas of coverage opportunities and drive continuous improvement towards business goals.
  • Manage program activities such as advisor / analyst inquiries, briefings, research, conferences, advisory days and reporting.
  • Effectively assess and address the needs of advisors / analysts as it relates to their research needs and inquiries about Sitel Group’s products and/or services.
  • Create opportunities to share Sitel’s products and services with advisors to ensure they are deeply familiar with Sitel Groups offering and able to recommend us to their clients.
  • Support delivery of analyst insights and drive alignment with sales, marketing and product teams to help build market awareness, increase lead generation effectiveness, and simplify selling.
  • Support advisor / analyst inquiries on behalf Sitel AmeriPac teams to close knowledge gaps and gain feedback/direction when go-to-market or product development direction is needed.
  • Support media relations strategy and influencer outreach, as needed.




  • 5+ years’ experience working with industry advisors, analysts and influencers as part of 15+ years of business experience in B2B environment.
  • Demonstrated success in driving successful analyst relations programs garnering industry analyst interest and coverage.
  • Understanding of and an ability to apply the relationship and communication skills requisite to succeed in large, complex advisory led deal opportunities.
  • Bachelor’s degree with a focus on Marketing Communication, PR, Journalism or related field of study.
  • Strong interpersonal and relationship-building skills, organizational and prioritization skills, as well as excellent written and verbal communication skills.
  • Proficient across all Microsoft Office Suite products, with advanced Excel and PowerPoint skills.
  • Methodical approach.
  • Self-directed, motivated, and comfortable developing and implementing new processes.
  • Demonstrated success working in a highly collaborative environment, managing relationships at all levels (externally with advisors, influencers, and internally within Sitel).
  • Ability to effectively manipulate and analyze data.
  • Ability to create compelling presentations, understanding the value in presentation design and aesthetics.
  • Ability to adapt to changing priorities and business needs.
  • Experience with Salesforce.com preferred.




Director, Analyst & Advisor Relations

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