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B2B Copywriter - Digital Content (Remote, US)

Req ID#:  303593


B2B Copywriter - Digital Content (Remote, US)


Learn, Lead and Grow at Sitel Group®


We believe experiences are everything and that happy associates are successful ones. That is why we give our people the tools and the freedom to learn, grow, have fun and be themselves.    

As one of the largest global providers of customer experience (CX) products and solutions, Sitel Group® empowers brands to build stronger relationships with their customers by creating meaningful connections that boost brand value. 


With 160,000 people around the globe – working from home or one of our CX hubs – we securely connect best-loved brands with their customers over 8 million times every day in 50+ languages. Whether digital or voice-based, our solutions deliver a competitive edge across all customer touchpoints. Our award-winning culture is built on 40+ years of industry-leading experience and commitment to improving the employee experience.  

You Will


As the Copywriter, you’ll report directly to the Director, Global Content and will be responsible for the copywriting and proofreading needs in support of the Global Marketing and Content team. This role translates content strategies and global initiatives into compelling copy. You will work closely with Global Marketing and other internal teams to develop a range of content assets that educate, inform and communicate the value of Sitel Group® offerings to target audiences (customers, prospects and employees).

Brainstorm and ideate fresh, interesting and creative topics and angles for copy that are also aligned with Sitel Group tone, voice, style and brand. Follow marketing briefs, templates and style guides to streamline workflow and establish consistency where needed. Research effectively to write fact-based copy that is original and positions our company as a trusted resource, thought leader and expert within the industries we serve.


  • Create original, snappy, engaging, concise, creative, persuasive copy for blogs, articles, landing pages, headlines, ads, website, scripts for videos and webinars, ebooks and ad hoc content as necessary for other types of marketing collateral.
  • Write, proofread and edit copy to ensure accuracy and quality.
  • Identify, research and write copy that positions Sitel Group as a thought- and market-leading company with target audiences.
  • Develop blog series based on strategic topic focus set by the global marketing team.
  • Oversee and manage the blog calendar and publish blogs to the corporate website.
  • Understand reputable sources and constantly research to find impactful resources to cite in marketing assets.
  • Assist in content-creation templates and follow AP style and internal style guides when writing copy.
  • Apply new, innovative ideas and creative ways to tell stories through content.
  • Conduct SEO research on topics and keywords.
  • Work directly with our internal Business Intelligence team to determine and prioritize the content needed to support content development.
  • Work with cross-functional teams to gather the necessary information to ensure effective copy.
  • Meet deadlines and oversee the timely development of all assigned projects.
  • Develop strong knowledge of the customer care outsourcing market.
  • Raise awareness and enhance our positioning by consistently incorporating on-brand messaging in copy.
  • Perform other additional related duties and responsibilities as assigned

Our Perks


  • Minimum 4-6 years related experience in B2B marketing, advertising or communications (in-house or agency) or equivalent combination of education and experience
  • Proven copywriting skills demonstrated in professional samples or a portfolio.
  • Strong knowledge of copywriting best practices.
  • Excellent writing, grammar, proofreading and editing skills with ability to prioritize and work under pressure to meet tight deadlines.
  • High level of creativity, innovation and confidence to share fresh, bold ideas for compelling copy.
  • A keen desire to make a difference.
  • Collaborative interpersonal and problem-solving skills.
  • The ability to evaluate, collaborate, influence and engage in healthy debate and discussion
  • High level of proficiency with various software applications programs, including Microsoft Outlook, Word, Excel, PowerPoint and other applications in the Office Suite.
  • Knowledge of the customer care industry desired.
  • Bachelor’s degree in any of the following or related areas: Marketing, Journalism, Communications, English, Creative Writing.
  • Ability to travel less than 10% — travel may be required on occasion for team meetings or Sitel Group events

You Have


Competitive salaries, benefits, 401K contribution matching and paid time off.

Onsite and remote work at home available (depending on the market).

Fun and engaging company-wide initiatives, including our SitelFit wellness program.

Growth opportunities through various development programs.

Employee discounts.

Casual dress code.

Excellent work culture.

Join the #SitelLife



GAIN STABILITY, EXPAND POSSIBILITIES. We celebrate successes and reward our people for their hard work every day. We offer benefits to keep you healthy and happy, such as paid time off. Plus, fun perks like employee discounts.  


GROW AS YOU GO. We invest in you with internal programs, training, and initiatives to develop your skills and help you reach your goals. We promote from within. We provide you with the tools, skills, and resources to develop professionally and personally. You choose where you want to go; we help you get there.  


WORK TOGETHER TO MAKE AN IMPACT. We strive to make the world a better place and empower others to do the same. We are mission-driven -and we leverage the power of our people to make a positive impact in the communities in which we live and work.  


BE BOLD, BE YOU. #SitelLife represents our commitment to our people - to YOU. It's about coming exactly as you are. We empower everyone to live their truth, be themselves and use their voice -and we give them a platform to do so.  


MAXIMIZE YOUR EXPERIENCE. We value open, honest, and constructive conversation. We encourage you to speak up -and we listen when you do. Through MAX, our global community, we leverage our people's innovative ideas, experiences, and feedback to shape and drive the future of Sitel Group®.  



Our talent is our strategic differentiator. By bringing together diverse perspectives through our people and ideas, we foster an environment where people belong, all voices are heard, and everyone is vital and can contribute their best work. Sitel Group® is proud to be an Equal Opportunity workplace.

B2B Copywriter - Digital Content (Remote, US)

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