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Content Manager, Go-to-Market (US Remote)

Req ID#:  166128

US Miami, FL, US, 33131

Content Manager, Go-to-Market (US Remote)


Learn, Lead & Grow at Sitel Group®


We believe experiences are everything, and that happy associates are successful ones. That’s why we give our people the tools and the freedom to learn, grow, have fun and be themselves.


  • GROW AS YOU GO. We invest in you, with internal programs, training and initiatives to develop your skills and help you reach your goals. We promote from within. We provide you with the tools, skills and resources to develop, both professionally and personally. You choose where you want to go; we help you get there.
  • BE BOLD, BE YOU. #SitelLife represents our commitment to our people -to YOU. It's about coming exactly as you are. We empower everyone to live their truth, be themselves and use their voice -and we give them a platform to do so.
  • WORK TOGETHER TO MAKE AN IMPACT. We strive to make the world a better place and empower others to do the same. We are mission-driven -and we leverage the power of our people to make a positive impact in the communities in which we live and work.
  • GAIN STABILITY, EXPAND POSSIBILITIES. We celebrate successes and reward our people for the hard work they do every day. We offer benefits to keep you healthy and happy, such as paid time off and referral bonuses. Plus, fun perks like employee discounts.
  • MAXIMIZE YOUR EXPERIENCE. We value open, honest and constructive conversation. We encourage you to speak up -and we listen when you do. Through MAX, our global community, we leverage our people's innovative ideas, experiences and feedback to shape and drive the future of Sitel Group.



About Sitel Group®


As a global leader in end-to-end customer experience (CX) products and solutions, Sitel Group® partners  with the world’s best-loved brands, from Fortune 500 companies to local startups, to design, build and  deliver a competitive edge across all customer touchpoints. With our award-winning culture built on 35+ years of industry-leading experience and commitment to improving the employee experience, we improve business results by pairing innovative design thinking and digital solutions – including self-service, artificial intelligence (AI), automation and data-driven analytics – with the expertise, emotion and empathy of our people to Create Connection. Value Conversation.

To learn more, visit www.sitel.com or join the conversation on TwitterFacebook, and LinkedIn.




Are you an exceptional writer who has experience creating copy for digital marketing campaigns?


Sitel is looking for a Content Manager, Go-to-Market who knows what it takes to create content for compelling integrated marketing campaigns that target potential and existing clients. This person will be a contributor to the Go-to-Market team by assisting with the planning & development of all content created and hosted on various digital channels. They will combine both strategic and creative storytelling into a copy that’s unique, engaging, and in line with brand standards. A successful candidate will develop a deep understanding of CXaaS and other outsourcing trends in order to create original and compelling content that drives lead generation, expands existing accounts, and builds brand awareness.


Core Responsibilities


  • Plan, develop, publish, and maintain all copy for marketing content managed by the Go-to-Market & Demand Generation, AmericPac team.
  • Meet with key stakeholders to help produce the content needed for outlined projects/campaigns.
  • Help publish/edit content in their final channels.
  • Project management and partner with the team to manage AmericPac editorial calendar for a clear view of content planning and releases.
  • Work with SEO to develop web-friendly copy. 
  • Partner with Global Communications and Campaign management for brand alignment.
  • Occasionally support recruitment initiatives for added support.





  • Must have 2 to 5 years’ proven professional experience in lead generation content copywriting.
  • Deep knowledge and understanding of new information and communication technologies.
  • Understandings of marketing campaigns and sales funnel targeting is a must.
  • Preferences will be given to individuals who submit writing examples for whitepaper, ebook, or guides.
  • Good interpersonal skills, including the ability to work in a multicultural environment.
  • Bachelor’s degree in Communications, Journalism, Electronic Media, Media Studies, or relevant discipline.



Content Manager, Go-to-Market (US Remote)

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