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Copywriter, Demand Generation, Digital Content (Remote US)

Req ID#:  323107


Copywriter, Demand Generation, Digital Content (Remote US)


Learn, Lead & Grow at Sitel Group®


We believe experiences are everything and that happy associates are successful ones. That is why we give our people the tools and the freedom to learn, grow, have fun and be themselves. As one of the largest global providers of customer experience (CX) products and solutions, Sitel Group® empowers brands to build stronger relationships with their customers by creating meaningful connections that boost brand value. 


With 160,000 people around the globe – working from home or one of our CX hubs – we securely connect best-loved brands with their customers over 8 million times every day in 50+ languages. Whether digital or voice-based, our solutions deliver a competitive edge across all customer touchpoints. Our award-winning culture is built on 40+ years of industry-leading experience and commitment to improving the employee experience.  

You Will


Reporting to the Director of Demand Generation, as the Growth Marketing Copywriter you will be responsible for leading the creation of B2B customer-facing written content and collaborating with design teams on visual content for Account Based Marketing and Demand Generation campaigns in a variety of verticals. You are someone that has a passion for creating content that informs, inspires, and engages audiences at each stage of their buyer’s journey and has experience writing for clicks and conversions. You value creativity and can write a killer headline.


  • Writing and editing copy for blogs, website landing pages, emails, SEM campaigns, social media, infographics, case studies, video scripts and other short form marketing content for owned, earned and paid media.
  • Concept and co-create advertising and media assets that drive awareness and engagement with content, campaigns, direct mail, brand merchandise and other B2B marketing channels.
  • Collaborate with Global and Product Marketing teams to adapt, repurpose and contribute to longer-form content like white papers, guides, and ebooks.
  • Assist with webinar and virtual event scripting.
  • Additional responsibilities may include writing and editing Sales Support materials like pitch decks and RFP response documents.

You Have


  • A minimum of 3–5 years of B2B copywriting experience is required or an equivalent combination of education and experience. 
  • Working knowledge of the BPO industry and or experience in an agency or agency-like environment is a significant plus.
  • A Bachelor’s degree in the following or related areas: Communications, Journalism, English, Advertising, Marketing, etc.
  • Expert ability to write digital content for varying formats and audiences, adhering to best practices and standards of individual marketing channels.
  • Ability to quickly learn about different industries and adapt the company’s value propositions to vertical-specific messaging, language, and personas.
  • Ability to creatively adapt the brand’s voice and tone to deliver on messaging goals throughout the funnel in external communications Comfortable working with Senior Executives.
  • Strong organizational skills and ability to manage and prioritize multiple projects based on business-critical needs and meet deadlines.
  • Proven project management skills and the ability to work in a highly collaborative, dynamic environment and can manage multiple priorities under pressure to tight deadlines.
  • High level of proficiency with various software application programs, including Microsoft Outlook, Word, Excel, and other applications in the Office Suite.


Our Perks


Competitive salaries, benefits, 401K contribution matching and paid time off.

Onsite and remote work at home available (depending on the market).

Fun and engaging company-wide initiatives, including our SitelFit wellness program.

Growth opportunities through various development programs.

Employee discounts.

Casual dress code.

Excellent work culture.

Join the #SitelLife


GAIN STABILITY, EXPAND POSSIBILITIES. We celebrate successes and reward our people for their hard work every day. We offer benefits to keep you healthy and happy, such as paid time off. Plus, fun perks like employee discounts.  


GROW AS YOU GO. We invest in you with internal programs, training, and initiatives to develop your skills and help you reach your goals. We promote from within. We provide you with the tools, skills, and resources to develop professionally and personally. You choose where you want to go; we help you get there.  


WORK TOGETHER TO MAKE AN IMPACT. We strive to make the world a better place and empower others to do the same. We are mission-driven -and we leverage the power of our people to make a positive impact in the communities in which we live and work.  


BE BOLD, BE YOU. #SitelLife represents our commitment to our people - to YOU. It's about coming exactly as you are. We empower everyone to live their truth, be themselves and use their voice -and we give them a platform to do so.  


MAXIMIZE YOUR EXPERIENCE. We value open, honest, and constructive conversation. We encourage you to speak up -and we listen when you do. Through MAX, our global community, we leverage our people's innovative ideas, experiences, and feedback to shape and drive the future of Sitel Group®.  



Our talent is our strategic differentiator. By bringing together diverse perspectives through our people and ideas, we foster an environment where people belong, all voices are heard, and everyone is vital and can contribute their best work. Sitel Group® is proud to be an Equal Opportunity workplace.

Copywriter, Demand Generation, Digital Content (Remote US)

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